Better Together
Good work doesn’t happen in isolation
Fundraising is connected to so many other parts of an organisation. The way you communicate your work, the experience people have on your website, the systems you use and the relationships you build all affect your ability to generate income.
Sometimes, making meaningful progress means bringing together people with different skills and experiences.
As an independent consultant, I work directly with charities on fundraising strategy, interim support and leadership development. When a project needs expertise beyond my own, I bring in trusted specialists I’ve worked with and whose judgement I value. You get the right people for the work, without losing the personal approach of a smaller consultancy.
The right people, for the right reasons
I don’t believe in trying to be an expert in everything. I know fundraising, I understand charity leadership and I’ve spent much of my career helping organisations turn ambitious ideas into something achievable. But I also know when a project would benefit from a different perspective or specialist expertise.
Rather than offering a fixed team or a long list of services, I bring people together around the needs of each project, whether that’s specialists you already know or people from my own network.
Laura | Communications & Messaging
Laura helps organisations understand their audiences, develop clear messages and communicate their work in ways that feel authentic and engaging. Particularly valuable for communications strategy, audience engagement, messaging and content development.
Dan | SEO, Digital & Technical Development
A website can be one of a charity’s most valuable fundraising tools, but only if people can find what they’re looking for. Dan’s work covers search engine optimisation, website development and performance, and tracking how people engage with online content.
What does this look like in practice?
Family Fund: connecting fundraising, communications and digital expertise
Family Fund supports families raising disabled or seriously ill children across the UK. I’ve been working with the organisation to strengthen the fundraising sections of its website, helping it communicate more effectively with potential supporters and create better opportunities for fundraising engagement.
At first glance, this might sound like a website content project. But for a website to support fundraising, you need to think about who you’re trying to reach, what they need to understand, how they find you and what you want them to do next, and understand what’s happening behind the scenes so you can make informed improvements.
The value of bringing these skills together is that we’re not treating each element as a separate task. We’re considering how they work together to support Family Fund’s wider fundraising ambitions.
Fundraising strategy
Fundraising objectives, the needs of different supporter audiences, and how the website can better support major donors, trusts and foundations.
Communications and content
How the website tells Family Fund’s story, explains ways to support its work and guides visitors towards taking action.
SEO and technical development
Search visibility, tracking key website events and understanding how people engage with fundraising content.
Why this approach works
You get the expertise your project actually needs
Sometimes you need one experienced person, sometimes a few specialists working together. The support is shaped around the project, not the other way round.
Fundraising stays connected to the bigger picture
When fundraising, communications and digital are considered together, it’s easier to make sure decisions support your wider ambitions.
You know who you’re working with
No unnecessary layers of people or processes. We’ll be clear about who’s involved, what each person is responsible for and how we’ll work together.
It’s collaborative, not complicated
People who are good at what they do, communicate openly and genuinely enjoy working together. Like having a capable, supportive team alongside you.
Have a project that needs a few different skills?
Perhaps you’re developing a new fundraising strategy and need to think about how your communications support it. Maybe you’re reviewing your website and want it working harder for fundraising. Or you have a larger project across several areas and you’re not quite sure where to start.
I’m always happy to have an initial conversation. If I can help directly, I’ll explain how. If the project would benefit from other specialists, we can explore what that might look like. And if I’m not the right person, I’m sure I have someone in my network who is.